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Perhaps one of the most noteworthy launches is Shiseido’s Ultimune Power Infusing Serum 4.0. This product centers around the multi-faceted and one-of-a-kind Power Fermented Camellia+ complex, which works synergistically with supporting botanicals to create a multi-defense system against aging. Biossance also debuted a new science-backed product this month — the Squalane + 5% Niacinamide Brightening Eye Serum, which targets primary eye area complaints like dark circles, puffiness, and dehydration.
The August 2025 cosmetics category round-up also spotlights summer-ready formulations like dear lucy’s Marine Antioxidant Serum, The Province Apothecary’s thoughtful and holistic summer beauty range, The Maker’s stunning range of ethereal fragrances, KAI’s rose-inspired body buffer, and Hume Supernatural’s Vanilla Daze All Body Deodorant line.
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