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BamJam aims to modernize nostalgic flavors like strawberry, grape, and raspberry while addressing contemporary nutritional preferences. Each protein-packed fruit spread will offer eight grams of protein per serving, no added sugar, and about 60 to 90 calories. The product also boasts chia seeds for added fiber. The inclusion of collagen, on the other hand, aligns with growing consumer interest in ingredients that support muscle maintenance, joint health, and skin elasticity
Developed over two years by food scientists, the product avoids common functional food pitfalls such as chalky textures or artificial additives, instead prioritizing authentic fruit taste and smooth consistency. BamJam also emphasizes playful branding strategies with its mascot — ‘the BamJam blob.’
Image Credit: BamJam
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