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Mvmnt has strategically expanded its digital offerings with the introduction of Mvmnt Family, a new family fitness initiative that targets households seeking accessible ways to incorporate physical activity into their daily routines.
Mvmnt’s new venture is intended to combat the seasonal decline in family movement during school breaks. Mvmnt Family will provide guided, equipment-free workouts under ten minutes in length. The service will feature both adult instructors and children demonstrating exercises side-by-side. This move also addresses key barriers identified in Mvmnt’s research, such as parental time constraints (28%), limited activity ideas (46%), and financial concerns (35%), while responding to broader public health concerns about childhood obesity rates in the UK.
The launch of this family fitness program coincides with Mvmnt’s current promotional campaign, which offers free one-month access throughout August.
Image Credit: Mvmnt
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