Inclusive Pet Promotion Campaigns : Purina days

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Tractor Supply Company is launching its inaugural Purina Days event, a two-week promotional campaign designed to appeal to pet owners and livestock caretakers alike. Running from July 28 to August 10, the initiative will feature discounts on Purina-branded products for companion animals, horses, poultry, and livestock, with additional in-store activities planned for August 2, including pet-friendly gatherings, adoption events, and interactive experiences like treat tastings.

The retailer aims to strengthen its position as a one-stop destination for animal care needs by combining value-driven offers with community engagement opportunities. The Purina Days event highlights Tractor Supply’s strategic partnership with Purina, leveraging both Nestlé Purina PetCare’s companion animal products and Purina Animal Nutrition’s livestock feed lines. Discounts will apply to popular items such as Purina Pro Plan dog food, Layena poultry feed, and SmartEdge horse feed, with additional perks for Neighbor’s Club members, including bonus rewards and complimentary pet wash services.

Image Credit: Tractor Supply Company

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