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The Wicked for Good dolls bring Oz’s iconic characters to life with screen-accurate flair in advance of the film’s November release. Mattel introduces main fashion dolls of Glinda and Elphaba—modeled after Ariana Grande and Cynthia Erivo—complete with elaborate costumes, tiaras, wands, and character-specific accessories like brooms and spellbooks. A deluxe “bubble” Glinda edition surrounded by premium packaging caters to collectors.
Rounding out the lineup are Dorothy in her gingham with Toto and a Wizard figure inspired by Jeff Goldblum’s portrayal, alongside mini-figure packs featuring Tin Man, Scarecrow, Lion, Nessarose, and Boq. A modular Emerald City playset with immersive environments and accessories enhances storytelling possibilities.
With dolls and sets now available through Mattel’s official channels and major retailers, Wicked for Good dolls combine nostalgia and cinematic tie-in. They spotlight the sequel’s visual identity while offering worn-in toy quality for playtime and display. Balancing fan service with product variety, this release aims to captivate both longtime Wicked enthusiasts and new collectors.
Image Credit: Mattel
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