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PebblePost launched its ‘Performance CTV’ product, marking a major platform expansion from its core programmatic direct mail business into connected television advertising. The new offering leverages the company’s access to over $100 billion in annual transaction data to deliver precise targeting and measurement across nearly all U.S. streaming households, achieving an average 23 times incremental return on ad spend and a 36% lift in conversion rates. Unlike traditional CTV solutions that focus on awareness metrics, PebblePost’s approach utilizes verified purchase data from hundreds of brands to build audiences and optimize campaigns based on actual transactions, rather than proxy metrics such as clicks and views.
The platform addresses the fragmented CTV market by providing unified measurement and incrementality testing through deterministic identity resolution. This convergence of direct mail expertise with connected TV represents a new category of omnichannel performance marketing.
Image Credit: PebblePost
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