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Carlos Alcaraz, multiple Grand Slam champion and global tennis star, has been appointed ‘Chief Progress Officer’ for YoPRO, the high-protein dairy brand within Danone’s international portfolio. As the brand’s new global ambassador, Alcaraz embodies YoPRO’s core values of “authenticity, passion, and a relentless commitment to progress, making him an ideal representative for this global initiative.”
In the first year of this multi-year partnership, Alcaraz will lead efforts to promote the idea that progress is personal and universal—whether one is just beginning a fitness journey or performing at an elite level. His recent performance at Wimbledon demonstrated that resilience and ambition are as meaningful as winning titles.
YoPRO and its sister brands, including “GetPRO, HiPRO, Oikos, OikosPRO, and SerPRO+, are available in 25 markets worldwide, unified by a mission to support and inspire continuous progress in health, sport, and everyday movement.”
Image Credit: YoPRO
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