Minty Strawberry-Inspired Gums : Strawberry Cake Mint

Neuro Gum recently collaborated with Steve Aoki to launch a limited edition Strawberry Cake Mint version of its cognitive health product.

The Neuro Gum x Steve Aoki Strawberry Cake Mint combines functional ingredients like 20 mg of caffeine, L-theanine, and B vitamins, with collectible merchandise in the form of HiROQUEST trading cards. Proceeds from the product will also go toward supporting The Aoki Foundation’s brain research initiatives. By combining performance enhancement with entertainment value and social impact, Neuro Gum creates a multifaceted product that transcends typical functional food categories.

The strawberry cake flavor marks a departure from Neuro Gum’s traditional mint and gum profiles. As such, this version may potentially attract new demographics while maintaining the brand’s core focus on cognitive performance enhancement. The inclusion of rare collectible cards creates additional value for Aoki’s fan base, as well.

Image Credit: Neuro Gum x Steve Aoki