All-White Contemporary Retail Designs : White is Good Shop

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The White is Good Shop represents a thoughtful architectural intervention that bridges contemporary retail design with historic preservation in one of China’s most culturally significant regions. Designed by Beijing-based firm designRESERVE for minimalist lifestyle brand HOWHITE, this 50-square-meter retail space transforms a traditional village setting through a carefully considered material palette of polycarbonate sheets, translucent fabrics, and microcement that creates visual dialogue between modernity and heritage.

The White is Good Shop is situated near preserved kiln houses and courtyard dwellings in Luoyang’s Weipo village. The project maintains the existing concrete structure of the building while introducing a luminous new facade that serves as both a brand statement and a community gathering point. The design’s strategic placement at the village market entrance positions it as both a commercial anchor and social node in an area undergoing careful revitalization through boutique retail and cultural spaces.

Image Credit: Huaer Lin

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