Non-Alcoholic Craft Beer Partnerships : non-alcoholic craft beer

Momentum Brewery emerges as an innovative player in the non-alcoholic craft beer market through its partnership with beverage incubator Liquid Opportunities. The two entities are targeting both sober-curious consumers and the motorsports community.

Momentum Brewery distinguishes itself through its proprietary Genius Yeast™ brewing process, which was developed by German brewmaster Alexander Himburg. Through this non-alcoholic craft beer method, the brand is able to achieve sub-0.5% ABV without traditional dealcoholization. This capability helps it preserve full-bodied flavor while reducing calories by 50% compared to competitors.

Momentum Brewery’s core lineup includes European-inspired styles like Kölsch and Hazy IPA, alongside Race Brew, a 0.0% ABV collaboration with PT Autosport. The last expression was designed as a champagne alternative for podium celebrations. This strategic alignment with motorsports taps into health-conscious audiences seeking social beverages without alcohol’s impairment, while the technical brewing credentials address a common critique of NA beers — lack of complexity.

Image Credit: Momentum Brewery