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Millennial consumers who grew up going to Chuck E. Cheese restaurants are expected to celebrate the news of the new Chuck’s Arcade experience. The new arcade experience is opening up in a variety of major malls in the US and puts a retro branding aesthetic in the spotlight alongside many of the classic animatronic Chuck E. Cheese characters that fans will recognize from their childhood. The arcades are meant to evoke a sense of nostalgia and satisfy adult consumers who have a penchant to play new and classic video games alike.
Chuck E. Cheese CEO David McKillips commented on Chuck’s Arcade saying, “Chuck E. Cheese has spent decades mastering the arcade experience — it’s in our DNA. Thanks to the expertise of our talented technicians and the successful transformation of almost 500 fun centers worldwide, we’ve built the operational and creative foundation to take our brand beyond our traditional four walls. Chuck’s Arcade is a natural evolution — an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”
Image Credit: Chuck E. Cheese
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