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‘Sonny No. 101,’ Sun Bum’s first-ever limited-edition fragrance, is finally here — bottling the brand’s cult-favorite summer scent that fans have begged for. Available exclusively on SunBum.com, Sonny No. 101 delivers the nostalgic warmth of sun, sand, and salt in a gender-neutral perfume designed for everyone. The 1.7 oz (50 mL) bottle promises to evoke major beach vibes with a single spritz.
This fragrance marks Sun Bum’s debut in the perfume category, a bold move that extends the brand’s sensory identity beyond skincare and sun protection. With its signature scent now wearable year-round, Sonny No. 101 is set to become a new essential for loyal fans and fragrance lovers alike.
Sun Bum’s foray into fragrance with Sonny No. 101 opens new revenue opportunities while deepening brand loyalty. By answering consumer demand with a limited DTC launch, the brand smartly leverages exclusivity and nostalgia.
Image Credit: Sum Bum
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