8% of Listings Could Sell At a Loss in Jacksonville

Jacksonville’s housing market is cooling, and sellers are facing a new reality: less money for their homes

In Jacksonville, 8% of all listings are at risk of selling for less than homeowners bought them for. This is more than double the 3.5% share last year and the eighth highest among the top 50 metros. Nationally, 6% of sellers are at risk of losing money on a sale. 

However, the share varies widely depending on when someone bought their home, with those buying more recently tending to be more at risk.

• 26% of sellers who bought post-pandemic are at risk of losing money on the sale. The nationwide share is 16%.
• 10% of sellers who bought during the pandemic are at risk of losing money on the sale. Nationally, this share is 9%.
• 1% of sellers who bought pre-pandemic are at risk of losing money on the sale, below the 2% in danger across the country.

Jacksonville reflects the broader Sun Belt trend: a fading pandemic boom, buyer-friendly conditions, and sellers struggling to attract offers. High mortgage rates and worsening climate risks are also playing a role and keeping buyers on the sidelines. 

As a result, Jacksonville home sellers may not be able to make huge profits on their houses – if they can sell them at all.

That’s not to say Jacksonville home sellers will actually sell at a loss. Typically, sellers facing a financial loss will wait until they find a buyer willing to pay the asking price, take their home off the market, or rent it out. Plus, the vast majority of sellers still make money on their home sale: Nationwide, 94% of homes sell for more than they were purchased for, compared to just 37% in 2012. 

How has Jacksonville’s housing market changed since the pandemic?

The Jacksonville housing market was hot during the pandemic. Homebuyers rushed to take advantage of historically low mortgage rates, snapping up available homes and draining the city’s limited supply. As a result, prices soared: From 2020 to 2022, the median sale price climbed 57% to $393,000. They have continued to climb, recently reaching $420,000 in May 2025.

Now, in part because prices have risen so much, Jacksonville’s housing market has started to cool and buyers have begun backing off. Sellers are struggling to attract buyers, resulting in fewer sales and a growing share of sellers are delisting their homes.

Falling prices would create a larger gap

If prices fall in line with Redfin forecasts by the end of the year, more sellers would be susceptible to losing money on their home. Even the least-affected metros – New Brunswick, NJ, and Providence, RI – would see notable increases. 

• If prices drop by the predicted 1%, 10% of Jacksonville listings would be at risk.
• If prices drop by 3%, 12% would be at risk.
• If prices drop 5%, 15% would be at risk.

Those who bought prior to the pandemic face the lowest risks of selling at a loss, but they’re also less likely to move in the first place thanks to their lower mortgage rates.

How buyers and sellers can navigate the Jacksonville market

Jacksonville’s housing market has shifted significantly since the pandemic, creating more opportunities for buyers and more pressure for sellers. 

• Buyers: With elevated housing costs and more homes on the market, buyers in the market are generally in command in Jacksonville. They should come prepared to negotiate and move quickly when the right home comes along. 
• Sellers: Sellers generally don’t have the negotiating power they had during the pandemic, so they may need to offer incentives to attract braving today’s market. 

Complete metro-level data

Methodology

Based on a Redfin report, which analyzed active listings on the MLS in May for the 50 largest U.S. metros. All housing data is from Redfin. 

The report identifies the share of sellers at risk of selling at a loss, not the share of sellers who will actually sell their home at a loss, and does not take closing costs into account. We defined the pandemic as July 2020-July 2022, when home prices rose the most. Please see the original report’s methodology for complete details.